Marketing
Google Business Profile Optimization
An accurate, complete profile for local searches and Google Maps.
01Overview
An accurate, complete profile where local searches begin.
For businesses with a physical location or a defined service area, the Google Business Profile is often the first thing a local searcher sees, in Google Search and on Google Maps. An incomplete or inconsistent profile is a missed opportunity.
We optimize your profile in line with Google's guidelines and support wider local SEO: accurate business information across the web, appropriate categories and services, photos, posting practices and guidance on requesting genuine customer reviews.
02Scope
What it addresses, and what you receive.
Common problems
- Incomplete or inconsistent business information
- Wrong or missing categories and services
- A profile that has not been updated in a long time
Typical deliverables
- Profile audit against current guidelines
- Category, service and description optimization
- Business information consistency checks
- Local SEO: citations and location page alignment
- Photo and posting guidance
- Guidance on requesting genuine customer reviews
The final scope is agreed in writing for each engagement.
03Approach
How the work is done.
Timelines depend on scope and are set out in each written proposal.
Step 1: Profile audit
We review the profile against current guidelines and check business information consistency online.
Step 2: Optimization
We refine categories, services, descriptions, attributes and photos.
Step 3: Local SEO
We align location pages and citations with the profile so local signals are consistent.
Step 4: Ongoing practice
We set up a posting rhythm and a compliant process for requesting customer reviews.
04FAQ
Questions, answered.
We help you set up a simple, compliant process for asking genuine customers for reviews. We never write, buy or incentivize reviews, which breach Google's policies.
Google Business Profile is intended for businesses that meet customers in person, at a location or within a service area. We will advise whether your business is eligible.
No. Local ranking depends heavily on factors such as the searcher's proximity, which no one controls. We focus on making your profile accurate, complete and relevant.
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Tell us what needs to move forward with Google Business Profile Optimization. We will help define the next step.