Marketing
Social Media Management
A consistent, considered presence on the platforms your clients use.
01Overview
A considered presence where your clients look.
For many decision-makers, your social channels are a quick check of whether the business is active, credible and worth contacting. Irregular or off-brand posting can undermine the impression your website and your people work to create.
We plan and manage social media for the platforms that suit your audience, with a content calendar, creative content planning, an approval workflow that respects your time, and monthly analysis of what is working.
02Scope
What it addresses, and what you receive.
Common problems
- Irregular posting that undermines credibility
- Content that does not reflect the brand
- No measure of what social activity achieves
Typical deliverables
- Channel strategy and content calendar
- Creative production for posts
- Approval and publishing workflow
- Monthly performance analysis
The final scope is agreed in writing for each engagement.
03Approach
How the work is done.
Timelines depend on scope and are set out in each written proposal.
Step 1: Channel strategy
We identify which platforms matter for your audience and what role each should play.
Step 2: Content planning
A content calendar sets themes, formats and timing, with creative planned in advance.
Step 3: Approval and publishing
Content is shared for approval in batches, then scheduled and published.
Step 4: Analysis
Monthly reporting shows reach, engagement and contribution to enquiries where trackable.
04FAQ
Questions, answered.
We recommend platforms based on where your audience is. For many business-to-business firms, that means a focus on LinkedIn, with other channels where they genuinely add value.
Yes. Content is shared for approval in advance, and nothing is published on your behalf without the agreed sign-off.
We plan creative content and produce graphics and copy. Photography and video production can be arranged as part of the scope where needed.
Related services
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- MarketingLead Generation and Conversion OptimizationMore enquiries from the traffic you already have.
Make Your Next Move Count.
Tell us what needs to move forward with Social Media Management. We will help define the next step.